Selected Case Studies: @ work with Markwarner
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BlueSky implemented itour in October 2003 at Mark Warner’s
three offices. The system went live in resorts by summer 2004 and was
rolled out to customers and more than 500 travel agents by the end of
Booking time down from 25 minutes to 5 minutes
Mark Warner’s 21 call centre staff and 12 after sales and flight
operations personnel are already using itour’s core module, itour
Reservations, for all bookings. Upon receiving a call from a customer or
travel agent, staff enter their password to access a real-time view of
all available holidays. The speed of search functionality within itour
allows staff to search for holidays on a wide range of criteria
including destination, departure date and price quickly and easily. A
complete holiday package, including optional elements, can now be booked
in less than five minutes, a process that used to take up to 25 minutes
using the previous reservation system. itour’s sales channel management
functionality lets Mark Warner define travel agents’ commission schemes
and yield management support optimises booking allocations by giving
up-to-date availability for each flight and hotel.
Responding to market opportunities in minutes
Mark Warner is also using itour’s Standard and Manager reporting options
to support its day-to-day operations with improved business
intelligence. Built on Oracle Reports and Oracle Discoverer
respectively, each provide executives with the tools to report and
interrogate bookings data, identify changes in booking patterns and
react swiftly to capitalise on opportunities. New prices can be
uploaded, posted on itour and made available to the market in minutes, a
process which used to take several hours.
Adding additional functionality on demand
itour also includes optional modules for customer relationship
management and financial management. Built on Oracle e-Business Suite
applications, these modules can be purchased as business needs dictate
and integrated seamlessly into the solution.
Return on investment within 2 Years
"itour delivered substantial benefits in just two
months," said Powell. "It is a key tool in our strategy to grow our
turnover from £40 to £100 million over the next five years. We
anticipate achieving a full return on our investment in itour
within two years."
"Oracle’s unrivalled reputation in the travel sector, its proven
upgrade path and the ready availability of Oracle skills in the
marketplace made an Oracle-based solution highly attractive for us,"
BlueSky Travel Systems chose Oracle for its scalability and clustered
architecture that allows itour to meet the needs of tour
operators of all sizes, up to the world’s large multinational
organisations. itour went live on Oracle 10g in February 2004,
bringing the benefits of grid computing and the cost advantages of
virtualising computing resources to the travel industry. Oracle’s
multi-platform technology enables BlueSky to make itour
available to the increasing number of businesses looking to improve
performance and cut costs by migrating to Linux.
"Using Oracle meant we could develop a comprehensive solution
with technology from a single supplier," said John Waddell, sales
director at BlueSky. "Oracle’s excellent Java development environment
allows rapid deployment, while the distributed architecture maximises
the sharing of applications across the enterprise. Open systems allow
users to choose the operating platform that best suits their business."
Rolling out itour to all Mark Warner resorts will greatly
improve efficiency by giving local tour reps real-time access to
bookings information. Customers will be able to make their holiday
arrangements online 24 hours a day via the company’s Website, by email
or on digital TV from the end of 2004 which will further cut
administration overheads and enhance customer service. Giving travel
agents direct access to itour via an extranet will also reduce
the workload for Mark Warner’s sales teams and allow reservations to be
made much faster.