Slattery's (Formerly Stein Travel) To Implement Revolutionary itour reservations system

Stein travel, the largest Irish-owned independent tour operator today (Monday 2nd February 2004) announced the implementation of itour. itour is a revolutionary browser based travel reservations system, from BlueSky Travel Systems which has been developed using the latest technology from Oracle.

"We have been researching reservations systems for over 18 months now, having already made a significant commitment to our on-line presence. BlueSky's itour system will enable us to reach our stretching growth targets", said Bryanna O.Higgins, CEO Stein Travel.

"Working with travel agents has always been at the heart of our business and the itour system will enable agents to book faster and more efficiently than before, with the possibility of earning themselves greater commission in the process."

"Our BlueSky itour system supports distribution channel growth and is fully scaleable. This system will deliver more business by increasing yields and delivering greater access to travel products at a lower cost", said Steve Driscoll, Managing Director of BlueSky Travel Systems.

"We wanted to move on from traditional based legacy systems, so we researched the market fully, both in the UK, throughout Europe and in the US. We pioneered on-line booking in Ireland and know that this solution as well as delivering cost savings will enable us to monitor such things as in-resort spend, flight preferences, and pre-bookable extras. We will also be able to closely monitor customer booking patterns and tailor individual packages to holidaymakers," continued O.Higgins.

"We are equipping tour operators with competitive systems, which will give agents and customers a greater choice and flexibility and we know this will be well received by all involved," said Driscoll.